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NoveList Plus: Find reading recommendations for all ages, series lists, and more. Great for learning about popular books and topics. Includes fiction, nonfiction and audiobook recommendations and reviews.
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Sales is the life blood of every company. Developing the product can pale in comparison with getting out there and trying to sell it. Yet selling is a footnote in the curriculum of many MBA programs. As Jim Healy points out, if you underestimate the critical importance of selling, you can lose opportunities and risk getting sidelined by the competition. You need a fundamental understanding of the four dynamic and interactive aspects of selling: analyzing...
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